Why Witchish
Witchish isn’t about being a witch—though that’s welcome, too.
It’s about how you show up in the world.
Unapologetically. Without fear. With intention.
It’s about creating a little magic in everyday moments. Trying something new. Getting lost in a city you’ve never been to. Remembering life before you could see everything on your phone—before you really had to see it.
Witches were never what the stories made them out to be. They weren’t evil or frightening. They were independent women who lived differently, trusted themselves, and stayed true to what they believed—no matter the cost.
Witchish is a nod to that spirit.
Not a label. Not a costume. A way of being.
I’m not saying you need to be a witch.
I’m just saying, as a pilot and a potter, we could all be a little more witchish.
Mission
Witchish exists to create intentional, handmade objects that bring quiet magic into everyday life.
It's about living intentionally, creating beauty with edge, and showing up without apology.
Vision
Witchish envisions a world where handmade luxury is accessible, intentional, and meant to be lived with. We create elevated home objects designed to be kept for years—not hidden, discarded, or dressed up to feel special.
No more turning a candle around to hide the label.
No more pretending something boring is beautiful.
Our vision is simple without being plain, elegant with an edge—objects that feel collected, not trendy, and personal rather than precious. Pieces you reach for every day, that grow more meaningful with time.
